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Keep track of your progress with this checklist to make sure you don't miss a step!
Thanks for trusting LeaseLeads. IIn this brief guide we cover all the basics on how to edit basic elements to get you videos up and running.
If you are not very familiar with LeaseLeads, please see the basic checklist to cover all of the elements below
In this section, we provide a short description, script and example video for each video you'll be recording.
Goal:
Smile, wave, and keep it simple! This video will be used to catch the users attention to click and open the widget. It will be a looped video, so it’s easiest if the wave is simple. No sound or narrative is needed for this video.
Suggested Lengths:
5-10 seconds
Note: We will edit these videos so please ignore the transitions and sliced scenes :)
Goal:
This is the first video that users will see when they expand the widget. Your goal is to make them feel welcome, explain 1-2 features that make your property unique, and encourage them to explore. Below is a suggested script you can load to a teleprompter app, but most importantly, encourage them to “Take a Virtual tour of the property, Schedule a tour, Match with their preferred floor plan, or apply”
Suggested Lengths:
30 - 45 seconds
Option 1:
“Hello and welcome to [Property Name]. I'm [_________], the Community Manager, and I'm thrilled to show you around. Discover our [open and modern] floor plans and amazing amenities like [amenity 1], [amenity 2], and [amenity 3]. We know how important location is, which is why we're proud to be located in the heart of [neighborhood/city], near [popular location 1], [popular location 2], and [popular location 3]. Whether you want a cozy studio or a roomy two-bedroom, we have it all. Our [fully/semi/unfurnished] apartments cater to your lifestyle. Take a virtual tour to explore our community or schedule an in-person/virtual visit. Ready to apply? We're here to assist you every step of the way. Thanks for considering [Property Name] as your new home – we can't wait to welcome you!"
Option 2:
“Hi and welcome to [Property Name]. My name is [_________ ] and I'm the Community Manager. [Property Name] is an incredible place to call home. With our [spacious, modern, etc] floor plans, amenities like [amenity 1] and [amenity 2], and [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. Ready to apply? You can get started with your application here as well. Thanks for touring [Property Name] and we can't wait for you to call this place home.”
Option 3:
“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is an amazing place to live and has a lot to offer each resident. You’ll feel immediately at home in our [spacious, fully-furnished] apartments, but it doesn’t stop there. With amenities like [amenity 1 and amenity 2], as well as [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, just "Apply" to begin the process. Thanks for touring Property Name and we can't wait for you to call this place home.”
Option 4 (Student Living):
“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is the perfect place to call your home away from home during your college years. Not only do we offer [spacious and inviting] floor plans, but we also have some awesome amenities like amenity 1 and amenity 2, amenity 3. With [nearby popular locations to highlight; campus, stadium, shops, restaurants, etc.] nearby, you’ll have plenty of cool spots to check out while still making it to class on time. If you're interested in seeing our favorite floor plans and amenities, "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, just "Apply" to begin the process. Thanks for touring Property Name and we can't wait for you to call this place home.”
Option 5 (Student Living):
"Welcome to [Property Name]! I'm [_________], your Community Manager. Our [spacious] floor plans and top-notch amenities, like [amenity 1, amenity 2, amenity 3], create the ideal college living experience. Conveniently located near [highlight nearby popular locations], you can balance studies and leisure effortlessly. Explore our fantastic spaces through a 'Virtual Tour' or schedule an in-person/virtual tour. Applying is easy – just click the apply button to get started and you're on your way to calling [Property Name] home. Thanks for considering us; we can't wait to welcome you to our community!"
Goal:
This video is an overview of what users can expect to see in the virtual property tour. The script below shows an example of how properties usually highlight quick floor plans and amenities that users can see in more detail if they select the “Floor Plans” or “Amenities” options. If they like what they see, remember to encourage them to schedule a tour or apply below”
Suggested Lengths:
~ 30 seconds
“Here at [Property Name], we offer wonderful amenities such as our [amenity 1, amenity 2, and amenity 3]. We also offer a variety of floor plans such as our Floor Plan Style 1, Floor Plan Style 2, and Floor Plan Style 3 designed with your comfort in mind. Choose an option to explore our best amenities and floor plans here at Property Name.”
Goal:
Give a quick tour with features/benefits of the specific floor plan. This is a long video so if you make mistakes, please just continue filming and we can crop out any noticeable retakes. We ideally ask that it’s provided as one continuous clip for editing’s sake, so it’s easier if you just keep filming. At the end of the video, if the viewer would like to see the units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.
Suggested Lengths:
Up to 60 seconds
Goal:
Give a quick tour with features/benefits of a specific amenity that is unique to your property. This is a long video so if you make mistakes, please just continue filming and we can crop out any noticeable retakes. We ideally ask that it’s provided as one continuous clip for editing’s sake so it’s easier if you just keep filming. At the end of the video, if the viewer would like to see the amenities or units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.
Suggested Lengths:
Up to 45 seconds
Our Virtual Tour logic is completely customizable to your property. This means that if there are additional things you want to show in your Virtual Tour we can add them in. Some ideas are:
• What’s around/neighborhood
• Parent info
• How to’s for common questions such as parking, picking up packages, etc.
At the end of the video, if the viewer would like to see the amenities or units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.
Suggested Lengths:
Up to 45 seconds
Goal:
Any supporting videos of the property or surrounding neighborhood that we can splice into the website welcome and virtual tour overview videos. We encourage a pan of the property, signage, or surrounding neighborhood/shops.
Suggested Length:
5 - 10 seconds
Curious what you'll need to record your videos? We cover that here, along with what will be provided to you.
Smartphone: We recommend starring or writing down your best takes so you know which ones to send later.
Kit: (What we’ll send you)
What’s in the kit?
Wireless Bluetooth Microphone
Gimbal/Stabilizer
In this section, we'll go over some tips and tricks for shooting the perfect video for your property.
Pick the right spaces
Always film in portrait orientation
Get to the point
Take pan shots slow and steady
Look directly at the lens
Be yourself
In this section, we'll go over the standards and requirements we have for your videos.
Videos Only, No Images 📹
Still, Not Shaken 💫
Fuzzy Audio 🎙️
Wandering Eyes 👀
Below are some of the most common questions we are asked about the video-making process.
1. How should I prepare and send the videos?
2. Does LeaseLeads™ provide any filming equipment?
3. What type of editing is done for the virtual tour videos?
Want to see a walkthrough of our Virtual Property Tour as well as some tips and tricks on how to best record your videos? Watch the video below.
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