Guided Edition

Virtual Leasing Agent Overview & Help Guide

Need help onboarding or navigating LeaseLeads? If you still have questions, contact us directly or submit a ticket.

1

What is the Virtual Leasing Agent?

Get to know your new best Leasing Agent.

Thanks for trusting LeaseLeads to get your Virtual Leasing Agent live. The Virtual Leasing Agent is a video leasing and touring tool to allow prospects to engage in the best your property has to offer, 24/7, without bogging down your leasing team.

You can include floor plan tours, amenity highlights, resident testimonials, and whatever else your team thinks would be valuable to a potential resident. The logic of your Virtual Tour is completely customizable so you can make it whatever your property needs.

View Live Example

2

What is Needed from the On-site Team?

All the slow-pan footage! The LeaseLeads team will handle all of the video editing, voiceovers, and transitions, so all your team needs to worry about is collecting as much property footage as possible.

Below is a list of videos to record on filming day to give us plenty to work with. Make sure to film each clip as slowly and smoothly as possible. All videos should be slow pans.

OPTIONAL:
If your property would like to narrate your own voiceovers, here are some example scripts for the Welcome video to get you started.

“Hello and welcome to [Property Name]. I'm [_________], the Community Manager, and I'm thrilled to show you around. Discover our [open and modern] floor plans and amazing amenities like [amenity 1], [amenity 2], and [amenity 3]. We know how important location is, which is why we're proud to be located in the heart of [neighborhood/city], near [popular location 1], [popular location 2], and [popular location 3]. Whether you want a cozy studio or a roomy two-bedroom, we have it all. Our [fully/semi/unfurnished] apartments cater to your lifestyle. Take a virtual tour to explore our community or schedule an in-person/virtual visit. Ready to apply? We're here to assist you every step of the way. Thanks for considering [Property Name] as your new home – we can't wait to welcome you!"

“Hi and welcome to [Property Name]. My name is [_________ ] and I'm the Community Manager. [Property Name] is an incredible place to call home. With our [spacious, modern, etc] floor plans, amenities like [amenity 1] and [amenity 2], and  [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. Ready to apply? You can get started with your application here as well. Thanks for touring [Property Name] and we can't wait for you to call this place home.”

“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is an amazing place to live and has a lot to offer each resident. You’ll feel immediately at home in our [spacious, fully-furnished] apartments, but it doesn’t stop there. With amenities like [amenity 1 and amenity 2], as well as [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, just "Apply" to begin the process. Thanks for touring Property Name and we can't wait for you to call this place home.”

“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is the perfect place to call your home away from home during your college years. Not only do we offer [spacious and inviting] floor plans, but we also have some awesome amenities like amenity 1 and amenity 2, amenity 3. With [nearby popular locations to highlight; campus, stadium, shops, restaurants, etc.] nearby, you’ll have plenty of cool spots to check out while still making it to class on time. If you're interested in seeing our favorite floor plans and amenities, "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, just "Apply" to begin the process. Thanks for touring Property Name and we can't wait for you to call this place home.”

"Welcome to [Property Name]! I'm [_________], your Community Manager. Our [spacious] floor plans and top-notch amenities, like [amenity 1, amenity 2, amenity 3], create the ideal college living experience. Conveniently located near [highlight nearby popular locations], you can balance studies and leisure effortlessly. Explore our fantastic spaces through a 'Virtual Tour' or schedule an in-person/virtual tour. Applying is easy – just click the apply button to get started and you're on your way to calling [Property Name] home. Thanks for considering us; we can't wait to welcome you to our community!"

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3

Want Some Extra Credit?

If you love the camera and the camera loves you, feel free to add some additional content to your Virtual Leasing Agent.

These are in no way required, but are encouraged!

1. Wave


Goal:

Smile, wave, and keep it simple! This video will be used to catch the users attention to click and open the widget. It will be a looped video, so it’s easiest if the wave is simple. No sound or narrative is needed for this video.

Suggested Lengths:

5-10 seconds

2. Tour Introduction


This is a quick intro video from one of your onsite team members to make the viewer feel welcome. It will be played at the beginning of our Welcome video and will be followed by the property info narration.

Here's an example of the perfect Welcome Intro video:

“Hello and welcome to [Property Name]. I'm [_________], the Community Manager, and I'm thrilled to show you around.

Suggested Lengths:

5 - 15 seconds

3. Additional Virtual Tour Videos


Our Virtual Tour logic is completely customizable to your property. This means that if there are additional things you want to show in your Virtual Tour we can add them in. Some ideas are:

• What’s around/neighborhood
• Parent info
• How to’s for common questions such as parking, picking up packages, etc

Suggested Lengths:

Up to 30 seconds

4

Required & Provided Equipment

Curious what you'll need to record your videos? We cover that here, along with what will be provided to you.



Smartphone: We recommend starring or writing down your best takes so you know which ones to send later.

Kit: (What we’ll send you) 

What’s in the kit?

Wireless Bluetooth Microphone

Gimbal/Stabilizer

5

Best Practices for Shooting the Video

In this section, we'll go over some tips and tricks for shooting the perfect video for your property.


Pick the right spaces

  • Your videos are a chance to highlight the best your property has to offer. Be mindful of the most visually appealing areas within your property to film your videos.
  • Avoid dark, dingy corners and harsh backlighting in favor of a bright space with plenty of natural light.
  • You'll also want to keep noise to a minimum without too much going on in the background if you're recording audio.



Always film in portrait orientation

  • All videos should be shot in a portrait orientation for the best results.
  • Computer or laptop cameras will do the trick, but phone cameras are even better. Back cameras are usually higher quality than front cameras, so set up your phone or ask a friend to help you record to get the best shot.



Take pan shots slow and steady

  • For videos panning across a location, make sure to take it slow and steady. You want the viewer to get the full picture, not a headache! :)
  • The Accolade is a great example of this. Check out their Virtual Tour videos here.

6

Frequently Asked Questions

Below are some of the most common questions we are asked about the video-making process.

1. How should I prepare and send the videos?

  • A shared folder such as DropBox or Google Drive is preferred, otherwise, email your videos to onboarding@LeaseLeads.co with your property name in the subject line. 
  • File Format must be in .mp4, .mov, or .webm format and no larger than 300 MB. 
  • If possible, please label the videos appropriately (e.g., welcome, floor plans 1 bedroom, etc) 

2. Does LeaseLeads™ provide any filming equipment?

  • We provide a Virtual Tour Filming Kit for each property team. This kit includes a wireless microphone compatible with most smartphones, as well as a stabilizer gimbal. While we recommend a light ring, it is not required. 

3. What type of editing is done for the virtual tour videos?

  • We ask that you trim your start and stop points on the videos and complete any edits you’d like to make prior to sending over your finalized versions.
  • We add music to your video that we have licensed rights to use. 
  • We also cut out any mistakes you’ve made during your video. It happens! We’ll do our best to note all mistakes, particularly in the longer videos. If you point them out to us when providing the videos that is even more helpful. 
Virtual Property Tour Walkthrough

Want to see a walkthrough of our Virtual Property Tour as well as some tips and tricks on how to best record your videos? Watch the video below.

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